01
OVERVIEW
Thomas Rafn-Larsen, an FPV drone cinematographer based in Copenhagen, needed a portfolio website to showcase his extensive work and attract more freelance gigs. Targeting videography companies that require specialized drone footage, the website aimed to highlight Thomas's unique selling points, gear specifications, and professional achievements.
Client
Rafn FPV
My role
UI & UX Design
User Research
Industry
Cinematography
Project type
Concept
02
challenges
Understanding the specific needs and pain points of videography companies looking to hire an FPV drone cinematographer.
Structuring the portfolio to highlight gear and specifications, which are critical for the target audience.
Building credibility and trust through the website design and content.
Ensuring the website was user-friendly and allowed for quick project previews to accommodate busy professionals.
03
approach
To address these challenges, we conducted interviews with videography companies to understand their requirements and preferences.
04
solution
Gear and specs focus
Detailed information about Thomas's drones and their capabilities, highlighted to cater to the target audience's interests.
Highlighting USP
Clear emphasis on Thomas's unique selling points and areas of specialization.
Building credibility
Showcasing testimonials, companies he has worked with, and awards to establish trust.
Cohesive design
A sleek, professional design using red accents to symbolize energy and action, and a film grain effect to differentiate sections and correlate with cinematography.
Quick previews
Project cover images with hover GIFs to allow quick previews, catering to the busy schedules of potential clients.
05
what i have learned
This project underscored the importance of user research. Without it, we might have overlooked crucial details necessary for creating an effective portfolio.
Moreover, it was a valuable experience working with a visually heavy website, highlighting the importance of media optimization and site loading speed.
